Personal Information Category | Retention Period | Purpose for collection | Recipient | Sold or Shared |
Cookies and Third-Party Tracking, such as browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. | Personally identifiable information is retained for 30 days; Non-personally identifiable information is retained permanently. | Website improvement and campaign optimization | Google, Meta, companies that post cookies, marketing service providers | Sold and Shared |
Email tracking, such as information on a consumer's interaction with an email. | Six Months | Campaign optimization, Open rate, Click rate, Time spent interacting with email | Google, Meta, companies that post cookies, marketing service providers | Sold and Shared |
Email tracking, such as information on a consumer's interaction with an email. | Six Months | Campaign optimization, Open rate, Click rate, Time spent interacting with email | Google, Meta, companies that post cookies, marketing service providers | Sold and Shared |
Mobile device tracking, digital social media tracking. | 30 Days | Marketing optimization | Meta | Sold and Shared |
Social media tracking, such as browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. | 1 year or 2 years depending on the platform | Marketing optimization and targeting advertisements | Internal | No |