Cookies and Third-Party Tracking, such as browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. | - Personally identifiable information is retained for 30 day
- Non-personally identifiable information is retained permanently.
| Website improvement and campaign optimization | - Shared for business purpose
- Shared for cross-context behavioral advertising
| Advertising networks and social media platforms for example Google and Meta | Vendors and service providers bound by contractual use limitations for example advertising agencies or analytics service providers |
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Personal Information Category:
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Cookies and Third-Party Tracking, such as browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.
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Retention Period:
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- Personally identifiable information is retained for 30 day
- Non-personally identifiable information is retained permanently.
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Purpose for Collection:
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Website improvement and campaign optimization
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Sold or Shared:
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- Shared for business purpose
- Shared for cross-context behavioral advertising
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Categories of Recipients for Cross-Context Behavioral Advertising:
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Advertising networks and social media platforms for example Google and Meta
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Categories of Business Purpose Disclosure Recipients::
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Vendors and service providers bound by contractual use limitations for example advertising agencies or analytics service providers
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Email tracking, such as information on a consumer's interaction with an email. | Six Months | Campaign optimization, Open rate, Click rate, Time spent interacting with email | - Shared for business purpose
- Shared for cross-context behavioral advertising
| Advertising networks and social media platforms for example Google and Meta | Vendors and service providers bound by contractual use limitations for example advertising agencies or analytics service providers |
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Personal Information Category:
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Email tracking, such as information on a consumer's interaction with an email.
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Retention Period:
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Six Months
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Purpose for Collection:
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Campaign optimization, Open rate, Click rate, Time spent interacting with email
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Sold or Shared:
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- Shared for business purposes
- Shared for cross-context behavioral advertising
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Categories of Recipients for Cross-Context Behavioral Advertising:
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Advertising networks and social media platforms for example Google and Meta
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Categories of Business Purpose Disclosure Recipients:
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Vendors and service providers bound by contractual use limitations for example advertising agencies or analytics service providers
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Mobile device tracking, digital social media tracking. | 30 Days | Marketing optimization | - Shared for business purpose
- Shared for cross-context behavioral advertising
| Social media platforms for example Meta | Vendors and service providers bound by contractual use limitations for example advertising agencies or analytics service providers |
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Personal Information Category:
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Mobile device tracking, digital social media tracking.
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Retention Period:
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30 Days
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Purpose for Collection:
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Marketing optimization
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Sold or Shared:
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- Shared for business purposes
- Shared for cross-context behavioral advertising
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Categories of Recipients for Cross-Context Behavioral Advertising:
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Social media platforms for example Meta
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Categories of Business Purpose Disclosure Recipients:
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Vendors and service providers bound by contractual use limitations for example advertising agencies or analytics service providers
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Social media tracking, such as browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. | 1 year or 2 years depending on the platform | Marketing optimization and targeting advertisements | - Shared for business purpose
- Shared for cross-context behavioral advertising
| Social media platforms for example Meta | Vendors and service providers bound by contractual use limitations for example advertising agencies or analytics service providers |
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Personal Information Category:
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Social media tracking, such as browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.
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Retention Period:
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1 year or 2 years depending on the platform
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Purpose for Collection:
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Marketing optimization and targeting advertisements
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Sold or Shared:
-
- Shared for business purposes
- Shared for cross-context behavioral advertising
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Categories of Recipients for Cross-Context Behavioral Advertising:
-
Social media platforms for example Meta
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Categories of Business Purpose Disclosure Recipients:
-
Vendors and service providers bound by contractual use limitations for example advertising agencies or analytics service providers
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