November 16, 2012 · Education

Dispelling the Myth of Black Friday

We all know what takes place on Black Friday, and many of us may have even braved the crowds and mayhem in our favorite retail stores to try and catch an amazing discount on a new TV, clothes or other discounted items. Black Friday, which takes place the day after Thanksgiving, is often advertised to consumers as the best and only day to get these deals and discounts – but is it really? We’re debunking Black Friday myths so you can be a smart shopper this holiday season.

Myth #1: Black Friday sales begin on Black Friday.
Seems simple enough, but that’s not really the case.  Most major retail chains begin their Black Friday sales online on Thursday, when most people are busy eating, celebrating and traveling for Thanksgiving.  If you’re looking for a deal, take a look online on Thursday and save yourself a lot of time and trouble on Friday.
 
Myth #2: The deals on Black Friday are SO good, they’re worth sleeping outside the store to be first in line.
These days, more and more Black Friday deals are available online in addition to in the store. Plus, many Black Friday deals are either matched or beaten later in the shopping season. Take those two reasons and add the fact that you would be outside all night in the cold, it’s probably not worth camping out.
 
Myth #3: Prices on Black Friday are the lowest you’ll see all year.
Despite the hype, many Black Friday deals aren’t always the lowest prices stores will offer. Ask yourself if you would normally consider the price on that TV you’ve been eyeing a great deal – if the answer is no, don’t get sucked in just because it’s Black Friday.
 
Myth #4: Black Friday prices are always sale prices.
Don’t let retailers trick you! They’ve been caught red-handed increasing prices on items leading up to Black Friday and dropping them on the big day so consumers see the decrease in price and think it’s a big discount.  The Black Friday price is sometimes even more than what it originally started out as. Shop smart and do your research far enough in advance if you’re considering making a Black Friday purchase.
 
Myth #5: If you go overboard on Black Friday, you can always return your purchases.
Don’t assume you’ll be able to return the item if you change your mind. Stores often tighten up return policies during the holidays, so be sure to familiarize yourself with the store’s policies when you’re shopping. If you can only return items for store credit, consider if you would normally shop at that store. If you wouldn’t, you might get stuck losing money instead.
 
Consumers are able to save a lot of money on Black Friday, but it’s important to make sure you do your research and are smart about your shopping choices.

Article submitted by Sharon